Post by method of directing the on Oct 22, 2023 3:04:12 GMT -4
The term “editorial line” was already used in journalism, before becoming part of the Content Marketing universe.
Basically, the editorial line is a production of content, that is, the themes that will be presented, what language and tone will be used, how the essence of the brand will be presented, etc.
This guidance will help to deliver interesting asia phone number list content, understand the persona's needs, establish clear communication, in addition to optimizing time, since the general strategy will already be defined and you will know exactly where you want to go.
To define an editorial line it is necessary to study the persona, define the niche of activity, direct the subject, among other points. We will talk about them throughout the text.
Why is it important for a company's digital communication?
The editorial line reflects a company's digital communication, as through it you will have enough input to plan publications with consistency and constancy.
You may have noticed that some big brands follow a direction that makes them recognized for their personalities on social media , such as Netflix Brasil, Burger King, Nubank, among others.
What these companies have in common is a well-defined language and posts that make the public feel increasingly closer to the brand, identifying with its personality.
Consequently, the personas of these brands will begin to interact progressively, through likes and shares, which will also reach other people.
With this well-established communication, it is much easier to organize a calendar of posts that are not generic and can convert many more leads .
What are the main points that should be observed when creating an editorial line in digital communication?
When creating an editorial line in your business's digital communication, it is important to pay attention to some points. We list the main ones below:
Niche of activity
A niche market refers to a group of consumers with a specific interest in common.
In general, the segmentation of these niches is carried out according to some characteristics, such as psychographic, behavioral, geographic and demographic.
A company that operates in the cosmetics niche, for example, may find an interesting space in cruelty-free products and invest in it.
From then on, you will need to do research to understand the niche in depth, and then work on specific content for this audience.
Persona
Defining a persona is one of the most important marketing and content strategies, after all, it is the fictional representation of your ideal customer, that is, who your company would like to sell to.
The more you study about her, her habits, doubts, etc., the easier it will be to be relevant through your communication.
Content
Once you have information about your niche and your persona, it's time to define the themes that will be covered in your content.
In a simple way, you can separate all ideas, filter them and divide them into categories that will be part of your editorial line
Here it is also worth establishing the language to be used and the tone of voice to be addressed with your audience.
Next, you must build a schedule to guarantee the constancy of content and the frequency of themes.
For example: once a week we will post about topic X, biweekly about topic Y, and so on.
Basically, the editorial line is a production of content, that is, the themes that will be presented, what language and tone will be used, how the essence of the brand will be presented, etc.
This guidance will help to deliver interesting asia phone number list content, understand the persona's needs, establish clear communication, in addition to optimizing time, since the general strategy will already be defined and you will know exactly where you want to go.
To define an editorial line it is necessary to study the persona, define the niche of activity, direct the subject, among other points. We will talk about them throughout the text.
Why is it important for a company's digital communication?
The editorial line reflects a company's digital communication, as through it you will have enough input to plan publications with consistency and constancy.
You may have noticed that some big brands follow a direction that makes them recognized for their personalities on social media , such as Netflix Brasil, Burger King, Nubank, among others.
What these companies have in common is a well-defined language and posts that make the public feel increasingly closer to the brand, identifying with its personality.
Consequently, the personas of these brands will begin to interact progressively, through likes and shares, which will also reach other people.
With this well-established communication, it is much easier to organize a calendar of posts that are not generic and can convert many more leads .
What are the main points that should be observed when creating an editorial line in digital communication?
When creating an editorial line in your business's digital communication, it is important to pay attention to some points. We list the main ones below:
Niche of activity
A niche market refers to a group of consumers with a specific interest in common.
In general, the segmentation of these niches is carried out according to some characteristics, such as psychographic, behavioral, geographic and demographic.
A company that operates in the cosmetics niche, for example, may find an interesting space in cruelty-free products and invest in it.
From then on, you will need to do research to understand the niche in depth, and then work on specific content for this audience.
Persona
Defining a persona is one of the most important marketing and content strategies, after all, it is the fictional representation of your ideal customer, that is, who your company would like to sell to.
The more you study about her, her habits, doubts, etc., the easier it will be to be relevant through your communication.
Content
Once you have information about your niche and your persona, it's time to define the themes that will be covered in your content.
In a simple way, you can separate all ideas, filter them and divide them into categories that will be part of your editorial line
Here it is also worth establishing the language to be used and the tone of voice to be addressed with your audience.
Next, you must build a schedule to guarantee the constancy of content and the frequency of themes.
For example: once a week we will post about topic X, biweekly about topic Y, and so on.