Post by account_disabled on Oct 21, 2023 7:20:58 GMT -4
Launched on September 27, 2009, the same day that Record turned 56, Portal R7 is considered one of the most viewed in Latin America . In the latest Comscore ranking, from November 2021, on the 15 Multiplatform Properties, the site ranked 6th in number of visitors in Brazil .
With content created with the support of the structures of RecordTV, Record News and also their affiliates, which produce materials through regional pages, the Portal took a big step towards inclusion. From now on, R7 has Maya, our virtual translator who makes text and image content (with alternative description) accessible in Libras.
Initiative that promotes autonomy
Offering an accessibility feature like this is a very important Brother cell phone list action that helps break down communication barriers for deaf and hard of hearing people. This allows them autonomy when consuming their content online. As we have already said here, today on the planet 80% of these people have difficulties with written languages and depend mainly on Sign Languages to communicate .
In Brazil alone, there are approximately 2.3 million deaf and hearing impaired people , which represents 1.1% of the population. This means that many activities that listeners carry out automatically on the internet, such as accessing banks, online stores or simply reading the news, can be very difficult for them. These data are even more worrying when compared to the number of websites and portals accessible to People with Disabilities. Of the more than 14 million pages analyzed, in a study carried out by BigData Corp and Movimento Web para Todos, less than 1% were considered accessible . And that's where the Hand Talk Plugin comes in!
Innovation and inclusion as great allies
The technology applied to our solution is based on a huge database that is constantly updated, validated by deaf and hearing linguistic professionals, in addition to exploring the resources of Artificial Intelligence.
This is a tool that helps organizations comply with the Brazilian Inclusion Law (LBI) , in force since January 2016, which requires accessibility on websites in Brazil, guaranteeing the right to information for People with Disabilities. So, it's not just about promoting inclusion, but adopting an initiative like this means meeting the requirements of regulatory bodies.
Historic milestone for one of the largest news portals in Latin America
The arrival of the Hand Talk Plugin through Maya on the R7 portal represents an important moment in its history and could not go unnoticed in Brazil. In addition to presenting our virtual translator on a national network , the Jornal da Record program also sought to understand how the initiative would impact its deaf users and relied on the opinion of people who will be directly impacted, Francisco Lopes Tercio, deaf pedagogue and interviewee of the program:
“The deaf person sees the image, sees the caption and learns more. He has better and easier knowledge.” Explains Francisco.
The initiative only reinforces the power of digital accessibility and encourages other news portals, companies and institutions to follow in its footsteps, due to its level of relevance and social impact.
With content created with the support of the structures of RecordTV, Record News and also their affiliates, which produce materials through regional pages, the Portal took a big step towards inclusion. From now on, R7 has Maya, our virtual translator who makes text and image content (with alternative description) accessible in Libras.
Initiative that promotes autonomy
Offering an accessibility feature like this is a very important Brother cell phone list action that helps break down communication barriers for deaf and hard of hearing people. This allows them autonomy when consuming their content online. As we have already said here, today on the planet 80% of these people have difficulties with written languages and depend mainly on Sign Languages to communicate .
In Brazil alone, there are approximately 2.3 million deaf and hearing impaired people , which represents 1.1% of the population. This means that many activities that listeners carry out automatically on the internet, such as accessing banks, online stores or simply reading the news, can be very difficult for them. These data are even more worrying when compared to the number of websites and portals accessible to People with Disabilities. Of the more than 14 million pages analyzed, in a study carried out by BigData Corp and Movimento Web para Todos, less than 1% were considered accessible . And that's where the Hand Talk Plugin comes in!
Innovation and inclusion as great allies
The technology applied to our solution is based on a huge database that is constantly updated, validated by deaf and hearing linguistic professionals, in addition to exploring the resources of Artificial Intelligence.
This is a tool that helps organizations comply with the Brazilian Inclusion Law (LBI) , in force since January 2016, which requires accessibility on websites in Brazil, guaranteeing the right to information for People with Disabilities. So, it's not just about promoting inclusion, but adopting an initiative like this means meeting the requirements of regulatory bodies.
Historic milestone for one of the largest news portals in Latin America
The arrival of the Hand Talk Plugin through Maya on the R7 portal represents an important moment in its history and could not go unnoticed in Brazil. In addition to presenting our virtual translator on a national network , the Jornal da Record program also sought to understand how the initiative would impact its deaf users and relied on the opinion of people who will be directly impacted, Francisco Lopes Tercio, deaf pedagogue and interviewee of the program:
“The deaf person sees the image, sees the caption and learns more. He has better and easier knowledge.” Explains Francisco.
The initiative only reinforces the power of digital accessibility and encourages other news portals, companies and institutions to follow in its footsteps, due to its level of relevance and social impact.