Post by account_disabled on Mar 6, 2024 6:54:19 GMT -4
User experience if faceted filters are the only way to navigate instead of using a traditional category-based information architecture. Now that we understand the main challenges, let's go over some examples of faceted navigation and how to optimize it for SEO. Faceted Navigation Best Practice Examples Here are some examples of sites that have implemented faceted navigation correctly: 1. Depot Depot interior doors facets and navigation filters Depot uses clear facets on the left sidebar only for searching products. The main site uses standard nested categories to organize content. There is a balance between faceted search for drill-down and normal browsing. 2. All New Used and Certified Vehicles for Sale Near Me combines keyword searching with a filtered search bar that controls facets such as Make, Model, Price, Mileage, etc. As the user progresses through their selection, the layout collapses or provides updated results based on the filter or facets being used to focus on the results. 3. Elcorteingles.es ecommerce faceted navigation example The Elcorteingles website allows you to filter according to the type of product by different facets.
LIn this case, for computer screens it facilitates filtering by Brand, Screen Size, Prices, % discount and Resolution. As you can see, depending on the type of product, this website is limited to presenting the facets that are most useful to the user, ignoring those that are not used and are collapsed for a clean display. These sites show best practices on how to limit redundant facets, Cell Phone Number List collapse unused facets, and not replace the main navigation with filters. Below, we'll cover more technical optimization tips. Best Technical Practices for Faceted Navigation SEO Here are some top technical SEO best practices when working with faceted navigation: 1. Use Canonical Tags Use canonical tags in faceted URLs to indicate the canonical/parent page and avoid indexing irrelevant URLs and generating duplicate content. Since faceted navigation can generate multiple URLs with similar content, setting a canonical tag on each facet page will inform search engines about the preferred version to index. 2. Do not index Low Value Pages Consider applying the noindex tag to pages with facet combinations that are rarely used and offer minimal utility. 3. Robots.txt File Options It is also recommended to use the robots.txt file to block search engines from crawling unnecessary facet combinations.
This will prevent search engines from indexing countless combinations of facets and potentially dilute the transfer of link juice or authority within the website. 4. Limit Scanning Frequency In Search Console, use the URL parameters tool to limit how often Google crawls faceted URLs. Especially the less important ones. 5. Descriptive Parameter Names Use descriptive facet parameter names like brand, color, size instead of vague names like f, p, c. This way you will be able to give more context to users and search engines. Additional Tips to Optimize Faceted Navigation for SEO Another tip for optimizing faceted navigation for SEO is to use descriptive URLs for each faceted page. Instead of having generic URLs like “www.example.com/?color=”, it is better to create more specific and descriptive URLs like “www.example.com/categoria/color/rojo”. This not only helps search engines understand the content of the page, but also makes it easier for users to navigate and allows them to share specific combinations of facets. Additionally, there are a host of alternative solutions that can further optimize faceted navigation for SEO and improve site visibility and usability. Consider at least discussing the following ideas with the development team: Consider using AJAX to dynamically load facets instead of creating separate URLs.
LIn this case, for computer screens it facilitates filtering by Brand, Screen Size, Prices, % discount and Resolution. As you can see, depending on the type of product, this website is limited to presenting the facets that are most useful to the user, ignoring those that are not used and are collapsed for a clean display. These sites show best practices on how to limit redundant facets, Cell Phone Number List collapse unused facets, and not replace the main navigation with filters. Below, we'll cover more technical optimization tips. Best Technical Practices for Faceted Navigation SEO Here are some top technical SEO best practices when working with faceted navigation: 1. Use Canonical Tags Use canonical tags in faceted URLs to indicate the canonical/parent page and avoid indexing irrelevant URLs and generating duplicate content. Since faceted navigation can generate multiple URLs with similar content, setting a canonical tag on each facet page will inform search engines about the preferred version to index. 2. Do not index Low Value Pages Consider applying the noindex tag to pages with facet combinations that are rarely used and offer minimal utility. 3. Robots.txt File Options It is also recommended to use the robots.txt file to block search engines from crawling unnecessary facet combinations.
This will prevent search engines from indexing countless combinations of facets and potentially dilute the transfer of link juice or authority within the website. 4. Limit Scanning Frequency In Search Console, use the URL parameters tool to limit how often Google crawls faceted URLs. Especially the less important ones. 5. Descriptive Parameter Names Use descriptive facet parameter names like brand, color, size instead of vague names like f, p, c. This way you will be able to give more context to users and search engines. Additional Tips to Optimize Faceted Navigation for SEO Another tip for optimizing faceted navigation for SEO is to use descriptive URLs for each faceted page. Instead of having generic URLs like “www.example.com/?color=”, it is better to create more specific and descriptive URLs like “www.example.com/categoria/color/rojo”. This not only helps search engines understand the content of the page, but also makes it easier for users to navigate and allows them to share specific combinations of facets. Additionally, there are a host of alternative solutions that can further optimize faceted navigation for SEO and improve site visibility and usability. Consider at least discussing the following ideas with the development team: Consider using AJAX to dynamically load facets instead of creating separate URLs.