Post by account_disabled on Mar 5, 2024 3:38:31 GMT -4
Palleiro Categories Strategic communication , Public relations How to build a good corporate reputation in the media Corporate or business reputation is a matter of importance. It is for large companies exposed to public recognition and it must be for SMEs regardless of their sector . Because? The answer lies in the Royal Spanish Academy's own definition of the word “reputation”: opinion/consideration that one has of someone or something and prestige or esteem that is associated with someone or something. When transferring this description to the business world, we will see that what is known as 'stakeholders' come into play or, what is the same, interest groups (people and other organizations) that are related to the activities and decisions of the company. company: workers, shareholders, clients, suppliers, public administrations, opinion in general, media... That is, our reputation will be the result of the opinion or consideration that all these interest groups have of our company and that will strengthen that esteem or that prestige.
Corporate reputation: aspects to take into account A positive corporate reputation has an impact on sales, increases the ability to attract the most suitable suppliers, reinforces you as an employer brand by acting as a beacon for the best talent, increases the productivity of your employees thanks to their satisfaction, the competition will take BTC Users Number Data you into account and public opinion, in general, will look favorably on the company. There are three key aspects in building a corporate reputation: It's a long-term job The maxim of coherence must be followed It is not 100% controllable Opinions and perceptions go through personal filters, therefore, they will always be subjective, the result of the more or less satisfactory relationship that the interest groups have with the corporation or company in question.
Oscar Wilde's famous phrase in which he highlights that it is better to be talked about, even if they do it badly, believe us, does not apply in a globalized and digitalized world like the current one. But it is time to remember the famous phrase of billionaire and investor Warren Buffet: “ It takes 20 years to build a good reputation and only 5 minutes to destroy it .” Reputation is an intangible, like the brand, and has strategic value . Therefore, it is not only possible to manage it, but it is essential to do so. Although it is not completely controllable, it is necessary to do everything possible. One must be measured and the risks analyzed from the point of view of reputation. Do you know that there are companies that consistently manage risk with monthly reports to shareholder meetings that include an assessment of all current reputational risks ? Start with internal communication in the company As we highlight, it is arduous and long-term work and, therefore, it must be planned work with specific objectives.
Corporate reputation: aspects to take into account A positive corporate reputation has an impact on sales, increases the ability to attract the most suitable suppliers, reinforces you as an employer brand by acting as a beacon for the best talent, increases the productivity of your employees thanks to their satisfaction, the competition will take BTC Users Number Data you into account and public opinion, in general, will look favorably on the company. There are three key aspects in building a corporate reputation: It's a long-term job The maxim of coherence must be followed It is not 100% controllable Opinions and perceptions go through personal filters, therefore, they will always be subjective, the result of the more or less satisfactory relationship that the interest groups have with the corporation or company in question.
Oscar Wilde's famous phrase in which he highlights that it is better to be talked about, even if they do it badly, believe us, does not apply in a globalized and digitalized world like the current one. But it is time to remember the famous phrase of billionaire and investor Warren Buffet: “ It takes 20 years to build a good reputation and only 5 minutes to destroy it .” Reputation is an intangible, like the brand, and has strategic value . Therefore, it is not only possible to manage it, but it is essential to do so. Although it is not completely controllable, it is necessary to do everything possible. One must be measured and the risks analyzed from the point of view of reputation. Do you know that there are companies that consistently manage risk with monthly reports to shareholder meetings that include an assessment of all current reputational risks ? Start with internal communication in the company As we highlight, it is arduous and long-term work and, therefore, it must be planned work with specific objectives.