Post by account_disabled on Jan 21, 2024 6:33:32 GMT -4
In short, in 99 cases out of 100 take and rewrite. A copywriter is not a typewriter, and the text is ordered not for the presence of characters in a certain sequence, but for some task. If the text in a certain form will not fulfill the task, it must be rewritten. As long as such words do not open a separate portal to hell, I will explain in more detail 
I was lucky enough to revolve around texts in all possible roles. So this is my opinion as an author, as an editor and as a customer. My attitude towards editing was formed over the years. I don't know if it's related, but I started making regular money from texts exactly when the perception of editing was fixed in the form in which I will describe it below. And this happened before I started ordering texts myself. Editing is a marker that the text itself is important. I have the maximum level of anxiety if the text is simply taken away without any editing.
At first, I just suspected something, and when I started C Level Executive List ordering texts myself, I realized that I did not leave any edits in two cases: Everything is so bad that there is no point in explaining. The task is actually unimportant and unnecessary, and therefore I don't care what the result will be. In all other cases, when an expert, an employee of the customer's company, or someone who planned your text as a tool to achieve some goal, will look at the result of your work, they will have something to add. And this is quite logical, because: He is an expert on the subject, it is normal that he has suggestions for changes and additions; This is a person who is deep in the context of the product, service and company, and can more accurately sense the meanings; This is a person who is deeply in the context of the task and how things should work.
Editing is a springboard for development. In the acceptance and discussion of amendments, literally everything can be pumped: from empathy and understanding of business tasks to the skills of conducting negotiations and conveying one's thoughts. And that's great. And now let's get back to why I'm in favor of rewriting. A detailed and agreed plan is not a guarantee of a good text as a result It happens, we are all human. And it does not depend on who made that plan: the customer, marketer, editor or the copywriter himself. This especially applies to longrids, because sometimes it turns out like this (read more). Here is an idea → this is how we implement it → and already in the finished version, when you correlate the text with the original goal, shortcomings emerge: add it there, change the message there, rewrite it there, rearrange it in places, there is an infographic instead of the text .
I was lucky enough to revolve around texts in all possible roles. So this is my opinion as an author, as an editor and as a customer. My attitude towards editing was formed over the years. I don't know if it's related, but I started making regular money from texts exactly when the perception of editing was fixed in the form in which I will describe it below. And this happened before I started ordering texts myself. Editing is a marker that the text itself is important. I have the maximum level of anxiety if the text is simply taken away without any editing. At first, I just suspected something, and when I started C Level Executive List ordering texts myself, I realized that I did not leave any edits in two cases: Everything is so bad that there is no point in explaining. The task is actually unimportant and unnecessary, and therefore I don't care what the result will be. In all other cases, when an expert, an employee of the customer's company, or someone who planned your text as a tool to achieve some goal, will look at the result of your work, they will have something to add. And this is quite logical, because: He is an expert on the subject, it is normal that he has suggestions for changes and additions; This is a person who is deep in the context of the product, service and company, and can more accurately sense the meanings; This is a person who is deeply in the context of the task and how things should work.
Editing is a springboard for development. In the acceptance and discussion of amendments, literally everything can be pumped: from empathy and understanding of business tasks to the skills of conducting negotiations and conveying one's thoughts. And that's great. And now let's get back to why I'm in favor of rewriting. A detailed and agreed plan is not a guarantee of a good text as a result It happens, we are all human. And it does not depend on who made that plan: the customer, marketer, editor or the copywriter himself. This especially applies to longrids, because sometimes it turns out like this (read more). Here is an idea → this is how we implement it → and already in the finished version, when you correlate the text with the original goal, shortcomings emerge: add it there, change the message there, rewrite it there, rearrange it in places, there is an infographic instead of the text .