Post by account_disabled on Jan 11, 2024 5:25:06 GMT -4
As good marketers, we cannot ignore the daily media consumption habits of our target audience. Instead, we should use this information to improve our marketing tactics. In this article, we'll explore why video should be part of your content marketing strategy and how to make an impact with campaigns based on video content. On average, Internet users watch at least 1.5 hours of video per day. . That's a lot of video content, and not all of it can be cat videos. Users consume videos for all kinds of reasons. For example, 86% of YouTubers report using the platform to learn something new. Index So why does video content work so well? Going viral: the Mecca of video How have other brands done video marketing well? We hope you're as excited about video marketing as we are! Wait, should we do something else besides video marketing? So why does video content work so well? First, let's take a look at why video is gaining so much acceptance among audiences today.
It is dense and rich in relevant information. Forrester research suggests that a 1-minute video conveys the equivalent of more than 1.8 million words. Video builds trust. According to EtailingGroup, 57% of consumers reported that they are more confident when they watch a product video before making an online purchase and are therefore less likely to return that product. It involves our senses. A combination of auditory and visual senses means we are activating more parts of our brain than simply reading. 95% of viewers retain a message when Middle-East Mobile Database watching it on video compared to 10% when reading it in text. Great for telling stories . The combination of audio, video and animation allows rich information to be communicated efficiently and memorable. Conveying emotions on video is easier and therefore connections can be created. Friendly to share. Videos are shared on social media 1200% more than text and images combined – that's a lot of organic reach.
Video-should-be-integral-to-your-content-marketing-strategy-going-viral Going viral: the Mecca of video As you may know, whether your video goes viral or not is not just a lottery. There are actually some consistent characteristics behind highly successful online videos. For content to go viral, it must establish a connection with the audience and provide valuable, realistic, and actionable information. This makes researching and planning a viral marketing video absolutely crucial. There are many types of video content that companies can offer their audience throughout the buyer's journey. As marketers, we must be able to identify our audience's pain points and produce a video that establishes a connection with them while positioning a solution (which is usually our product or service) as the answer to that problem. Simple truth? How have other brands done video marketing well? Purina launched a video series called Puppyhood. They engaged with her audience by showing the loving bond shared between a man and her cute puppy. The videos received millions of views and went viral in dog-loving communities.
It is dense and rich in relevant information. Forrester research suggests that a 1-minute video conveys the equivalent of more than 1.8 million words. Video builds trust. According to EtailingGroup, 57% of consumers reported that they are more confident when they watch a product video before making an online purchase and are therefore less likely to return that product. It involves our senses. A combination of auditory and visual senses means we are activating more parts of our brain than simply reading. 95% of viewers retain a message when Middle-East Mobile Database watching it on video compared to 10% when reading it in text. Great for telling stories . The combination of audio, video and animation allows rich information to be communicated efficiently and memorable. Conveying emotions on video is easier and therefore connections can be created. Friendly to share. Videos are shared on social media 1200% more than text and images combined – that's a lot of organic reach.
Video-should-be-integral-to-your-content-marketing-strategy-going-viral Going viral: the Mecca of video As you may know, whether your video goes viral or not is not just a lottery. There are actually some consistent characteristics behind highly successful online videos. For content to go viral, it must establish a connection with the audience and provide valuable, realistic, and actionable information. This makes researching and planning a viral marketing video absolutely crucial. There are many types of video content that companies can offer their audience throughout the buyer's journey. As marketers, we must be able to identify our audience's pain points and produce a video that establishes a connection with them while positioning a solution (which is usually our product or service) as the answer to that problem. Simple truth? How have other brands done video marketing well? Purina launched a video series called Puppyhood. They engaged with her audience by showing the loving bond shared between a man and her cute puppy. The videos received millions of views and went viral in dog-loving communities.